Liquor enterprises to control the price increase in the Spring Festival season Moutai a price one

Liquor enterprises to control the price increase in the Spring Festival season, Moutai one day a price, Beijing morning news (reporter Chen Qiong) with the advent of the Spring Festival liquor consumption season, liquor companies have control prices. Beijing morning news reporter visited the market found that Moutai, Wuliangye prices have rebounded, in the electricity supplier channels, Moutai, Wuliangye is not enough to sell, "Moutai one day a price, goods to a group of short selling immediately, simply not enough to sell."." Hao Hongfeng, chairman of brewmaster network, told the Beijing morning news reporter. The rise of high-end liquor prices, more initiatives from the wine enterprises. Wuliangye, Moutai, Guo Jiao 1573 since last December released season policy, the core idea is to control the delivery rhythm, improve a number of price and increase channel profit. Moutai also began to play hunger marketing, Moutai dealers said, since January 20th, Moutai no longer shipped, and now many dealers can not get the goods. Under the control measures, the price of Moutai has gradually picked up. At the beginning of January, flying 53 degrees Moutai wholesale price of 810 yuan a bottle, and the wholesale price in February soared to 870 yuan a bottle, a bottle of rose 60 yuan. Some research firms report, high-end wine enterprises resorted to in the spring before control of the goods insured measures effective, "getting goods dealers will strong, and the recent cold weather around the consumption of liquor has a stimulating effect, the formation of a solid support for the performance." After three years of downturn, in 2015 the high-end liquor gradually recovery, as of now, there are 10 released 2015 results notice, of which only the green barley wine and Tuopai willing attributable to shareholders of listed companies net profit fell. Sichuan Shuijingfang Limited by Share Ltd announced the evening of January 29th, the company’s preliminary estimates 2015 annual operating results to achieve profitability, net profit attributable to shareholders of listed companies 90 million yuan. This means that after 2013 to 2014 after two consecutive years of losses, Shuijingfang this year is expected to uncap. Enter Sina Financial shares] discussion

白酒企业控货提价博春节旺季 茅台一天一个价   北京晨报讯(记者 陈琼)伴随着春节白酒消费旺季的来临,白酒企业又纷纷控货提价。北京晨报记者走访市场发现,茅台、五粮液都出现了价格回升,在电商渠道,茅台、五粮液甚至不够卖,“茅台一天一个价,货到一批立马卖空,根本不够卖。”酒仙网董事长郝鸿峰对北京晨报记者表示。   高端白酒价格的回升更多来自于酒企的各项举措。五粮液、茅台、国窖1573从去年12月起陆续发布旺季政策,核心思路是控制发货节奏、提高一批价格、提高渠道利润。茅台还开始玩起饥饿营销,有茅台经销商表示,自1月20日以后,茅台就不再发货,现在很多经销商拿不到货。   在控货措施下,茅台价格也逐步回升。1月初,53度飞天茅台批发价在810元 瓶左右,而2月份批发价则飙涨到了870元 瓶,一瓶涨了60元左右。有券商调研报告显示,高端白酒企业在春节前祭出的控货保价举措成效明显,“经销商拿货意愿旺盛,且近期各地极寒天气对白酒消费有拉动作用,形成坚实的业绩支撑。”   经历了三年的低迷期,2015年高端白酒逐步呈现复苏态势,截至目前,已有10家发布2015年业绩预告,其中仅青青稞酒和沱牌舍得归属于上市公司股东的净利润同比下降。四川水井坊股份有限公司1月29日晚发布公告称,公司初步测算2015年度经营业绩实现扭亏为盈,归属于上市公司股东的净利润为9000万元左右。这意味着,经历了2013年到2014年连续两年亏损后,水井坊有望在今年摘帽。 进入【新浪财经股吧】讨论相关的主题文章: